This multi-award winning formula has been specifically formulated to relieve and clear irritated scalps of flakes and build up. Based on the Philip Kingsley Trichological Clinic formulation originally created for Sir Laurence Olivier. Extremely gentle and soothing formula, mild enough for daily use. Unlike other anti-dandruff shampoos, does not dry out or strip the hair of colour. Delicate apple fragrance. In consumer trials, 99% of people said it cleared their flaky, itchy scalp.Application:Apply to wet hairLather well with a gentle kneading of the scalpRinse and repeat if necessaryFollow with the appropriate Philip Kingsley conditioner and scalp tonerUse daily to cleanse your scalp, thereafter at regular intervals as requiredBenefits:Highly effective cleansing & clarifying anti-dandruff shampooFlaky, itchy scalps can be highly irritating and embarrassingThis shampoo provides very effective, yet pleasant and gentle cleansingSuitable for daily use, and colour treated hairCan be used as main shampoo, or in conjunction with the recommended shampoo for your hair textureIn consumer trials 99% of people said that Flaky/Itchy Scalp Shampoo cleared their flaky scalpPhilip KingsleyPhilip Kingsley’s main focus is having a scientific look on hair and scalp care, thus giving the people using the products the most efficient and best suited product for every hair and scalp type. Trichology is the scientific study of the hair and scalp, and Philip Kingsley is actively educating “Trichologists” which takes a holistic approach to hair and scalp treatment, where lifestyle, diet and general wellbeing affects how the hair looks and feels. Hair is an incredibly sensitive barometer of both the bodies' internal and external environment. Philip Kingsley trichologists are concerned with treating and addressing both the medical and cosmetic side of the hair and scalp. This ranges from severe hair and scalp disorders, such as scarring alopecia and alopecia areata, to your hairs' general condition, texture, health and appearance. This means that your hair will be well-cared for, while being fresh, clean and fabulous for a new day.