Intensive pre-shampoo hair treatment that helps restore moisture and prevent breakage.Elasticizer Extreme from Philip Kingsley is ideal for very porous and dry hair. Elasticizer was the world’s first deep conditioning pre-shampoo hair treatment, and it’s full of effective ingredients like Castor Oil and Hydrolyzed Elastin that rehydrate your hair. The product is suitable for all hair types.Application:Apply before washing with shampooMoisten your hair with water and apply Elasticizer in middle lengths and endsNow cover your hair with a bathing cap or towelThe heat helps to open your hair strands so that they can absorb nutrients properly and efficientlyLet sit for at least 20 minutesThere is no maximum time - you can even sleep with Elasticizer in your hairRinse thoroughly, then shampoo and conditioner as usual (those with fine hair should use shampoo twice)Suitable for use on colored hairNote: Do not use Elasticizer 72 hours before or after coloring your hair, as this may affect how the color develops during this periodAdvantage:Nourishing hair treatment from Philip KingsleyDeep conditioning; adds elasticity, shine, fullness and makes hair more manageableHydrolyzed Elastin is a protein that penetrates your hair strands and increases its elasticity without weighing down your hairElasticity is what gives your hair stretch and strength so it will break lessAlso suitable for very overworked and damaged Caucasian hairContains higher active doses of the ingredients found in Elasticizer to counteract the unique structure, styling and care of African-Caribbean hair or highly damaged Caucasian hairProvides immediate care, hydration and nourishmentLeaves hair full of elasticity, volume and reflective shine
