Delivers moisture to transform coarse hair from dry and frizzy, to soft, smooth and shiny. Adds control and weight to aid styling making it perfect for coarse hair that does not hold a style. Reduces breakage caused by snapping – Re-Moisturizing Shampoo contains the same ingredient as Elasticizer, Hydrolyzed Elastin, which increases hairs ability to stretch, meaning less breakage occurs. Application:Apply to wet hairLather well with a gentle kneading of the scalpRinse and repeat if necessaryFollow with the appropriate Philip Kingsley conditioner and scalp tonerBenefits:Moisturizing shampoo for coarse hair by Philip KingsleyCoarse hair is hair that feels rough in texture or there is a lot of. This can include Asian, Middle Eastern and natural red hairThis hair type can be either straight or curly, but typically is coarse and can be difficult to manageGently cleanses, hydrates and strengthens the hair, reducing breakage caused by snappingSuitable for everyday usePhilip KingsleyPhilip Kingsley’s main focus is having a scientific look on hair and scalp care, thus giving the people using the products the most efficient and best suited product for every hair and scalp type. Trichology is the scientific study of the hair and scalp, and Philip Kingsley is actively educating “Trichologists” which takes a holistic approach to hair and scalp treatment, where lifestyle, diet and general wellbeing affects how the hair looks and feels. Hair is an incredibly sensitive barometer of both the bodies’ internal and external environment. Philip Kingsley trichologists are concerned with treating and addressing both the medical and cosmetic side of the hair and scalp. This ranges from severe hair and scalp disorders, such as scarring alopecia and alopecia areata, to your hairs’ general condition, texture, health and appearance. This means that your hair will be well-cared for, while being fresh, clean and fabulous for a new day.